Epiphany #1: Why I Love Foods that Hate Me

ex it starts w foodIn “It Starts with Food” there were many moments where I went “A-hah!” and I am going to do mini-blogs to go into what it is and why it resonated with me specifically.

Chapter 4: Your Brain on Food: This chapter discusses how the food that is predominant in society today is designed to mess with your brain and make you crave them. It goes beyond a simple craving and into how the food triggers the pleasure centers in your brain and thus you start to associate good feelings with a specific food. You become emotionally attached to it. And then, once that happens you create a pattern of behaviour. Do you need that sweetened cup of coffee at a specific hour? Have you had it for weeks, months or years at the same time? Does it feel like a special ritual for you? If you said yes to this, even if it is with another food {like ice cream and myself at 8pm at night}, part of the reason why you crave it and have a designated appointment with that food is because it was designed to suck you in. It is designed to make you addicted to it. The book goes into more detail on the science behind this, and in an attempt not to plagiarise it, I won’t go into further detail. Besides I want you to buy this book and read it.


ex cravingsI started to think–what foods are a ritual for me even though I know they aren’t good for me?

  1. It’s my sweetened coffee in the morning. I love it. I love the smell, the warmth, the taste. I quite literally get a feeling of warmth from the top of my head to my toes on the first sip. On the days that I don’t have coffee I don’t feel extra tired, but I certainly miss the ritual.
  2. It’s my 3 p.m. chocolate snack. I feel a dip in energy and focus at this time of the day since I started working in my office job. And immediately my brain asks for chocolate and I give in. I like the break from my desk and I love the sweet reward at the end. I know it’s bad for me and I do it anyways.
  3. It’s my 8 p.m. dessert. Usually ice cream. It’s an hour after dinner and I want my pre-programmed dessert! I have dessert almost every night. It feels like something is missing in my life if I don’t have it. It’s like a reward for surviving the day. I celebrate my day by giving myself something sweet close to bed time, essentially throwing my hard work at CrossFit out the window. And I know it. And I do it anyways.

What are your food triggers? What moments in your day do you succumb to food you know isn’t good for you but you can’t resist it? Like you are programmed to have it? I encourage you, if you feel like this is resonating with you, to go buy the book. I bet you will have as many {if not more} epiphanies as I did reading it.

2 thoughts on “Epiphany #1: Why I Love Foods that Hate Me

    • My friend Hayley tried black coffee the other day and simply put coconut milk in it and she said it was really good, so I am going to try that tomorrow morning and see how I like it.

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